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One of the reasons I moved to Argentina, was to work on brands like Lucchetti. The agency had transformed a bottom shelf pasta brand into the country's most popular, solely with its advertising. The concept was simple: to show mothers for what they really are, not the clichéd, shiny-toothed version of TV advertising.
This is the latest commercial of the campaign.
One of the reasons I moved to Argentina, was to work on brands like Lucchetti. The agency had transformed a bottom shelf pasta brand into the country's most popular, solely with its advertising. The concept was simple: to show mothers for what they really are, not the clichéd, shiny-toothed version of TV advertising. This is the latest commercial of the campaign.