1
2
3
4
5
6
7
8
9
This Mother's Day campaign is based on a funny statistic: over 85% of mums claim their husbands give them terrible gifts. Using commercials, and the Facebook page of the brand (which now has 4 million fans), we created a campaign chronicling the trials of dads as they set about trying to find the perfect Mother's Day gift. The campaign included an appearance by Argentina's Simon Cowell, and a full length music video.
This Mother's Day campaign is based on a funny statistic: over 85% of mums claim their husbands give them terrible gifts. Using commercials, and the Facebook page of the brand (which now has 4 million fans), we created a campaign chronicling the trials of dads as they set about trying to find the perfect Mother's Day gift. The campaign included an appearance by Argentina's Simon Cowell, and a full length music video.