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What do you do when Mom doesn’t buy something? You turn to Dad.
Research proved that men in their forties love grape juice. So to turn around years of flagging sales on Welch’s grape juice we turned the wholesome kiddie brand into a tough brand for men. Stephen Colbert seemed to really dig that line of logic.
What do you do when Mom doesn’t buy something? You turn to Dad. Research proved that men in their forties love grape juice. So to turn around years of flagging sales on Welch’s grape juice we turned the wholesome kiddie brand into a tough brand for men. Stephen Colbert seemed to really dig that line of logic.