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Last year, valedictorians from 200 different schools donated the last 60 seconds of their graduation speech, and used it to read out the same speech. A speech co-written by 60,000 students across the country. The project was called ‘Donate 60’ and was created by a coalition of agencies including Barton F Graf, Droga5, Digitas, Lippincott and others. Droga came up with the idea of using graduation speeches. At Barton, we came up with the name, creation of the speech and the campaign.
Last year, valedictorians from 200 different schools donated the last 60 seconds of their graduation speech, and used it to read out the same speech. A speech co-written by 60,000 students across the country. The project was called ‘Donate 60’ and was created by a coalition of agencies including Barton F Graf, Droga5, Digitas, Lippincott and others.