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Powerade had signed on big Miami Marlins star Hanley Ramirez to front their baseball campaign. Problem 1: Hanley Ramirez had just suffered a serious injury, and was out of the game for months. Problem 2: Critics had taken over social media, questioning Hanley’s desire, efforts and ability to come back, branding him a sell-out who wasn’t interested in the game anymore because he’d secured his 70 million dollar contract.
For a drink that’s based on pushing yourself when the chips are down, these events in the life of our celebrity endorser seemed just the right opportunity. The bat featured in the commercial was then used by Hanley at various games. He went on to have a great season and silenced his critics.
Powerade had signed on big Miami Marlins star Hanley Ramirez to front their baseball campaign. Problem 1: Hanley Ramirez had just suffered a serious injury, and was out of the game for months. Problem 2: Critics had taken over social media, questioning Hanley’s desire, efforts and ability to come back, branding him a sell-out who wasn’t interested in the game anymore because he’d secured his 70 million dollar contract. For a drink that’s based on pushing yourself when the chips are down, these events in the life of our celebrity endorser seemed just the right opportunity. The bat featured in the commercial was then used by Hanley at various games. He went on to have a great season and silenced his critics.